Using a surprising and engaging digital experience to serve up a personalised credit card recommendation worth sharing.
Credit card choices abound in the market and it is notoriously tough to get consumers to pay the slightest attention to card offers unless freebies are dangled. HSBC approached us to come up with an idea for their key acquisition campaign that would drive awareness and desirability for their cards. HSBC offered an excellent selection of cards that catered to varying lifestyles. So the creative idea celebrated the individuality at the core of HSBC’s card offering – creating a personalised branded experience to find a card perfect for every consumer.
Four originally composed songs inspired by each card were used as the backbone of the campaign.
The track was then spun into 24,000 different video permutations based on real-time data and a user’s choice to a series of questions. All so that the process of finding the perfect card would not only educate but also delight consumers both new and old.