Shell China’s heartfelt Father’s Day campaign connects truck drivers with their families.

We present to you — Postcards from the Road. 

Four content films, 120m views.

Living the life of a truck driver means living a life in isolation. With more than 300 days per year on the road truck drivers live half their lives in separation from their families. Shell China helped those truckers to share their stories, experiences and messages in the form of video postcards for their loved ones and hit an emotional nerve within the truck driving community in China.