For the global launch of Huawei’s products in 2020, we’ve created a series of animated films.
For the G2 Watch Fit, we were tasked with teasing the launch of a groundbreaking smartwatch.
To address this, we positioned the product as a gateway to a new lifestyle, using the tagline “Reframe” to inspire consumers to rethink how they approach sports. As a result, we brought this concept to life through two stop-motion films, showcasing characters undergoing transformation.
For the GT2 Pro watch, we brought Huawei’s Jungle watch face to life with a stunning 15-second 3D animation,
immersing viewers in an adventure that inspires exploration. This small yet impactful piece of social content was so well-received that it was featured
by CEO of Consumer Business Richard Yu during the official worldwide keynote, alongside major ATL campaigns. The concept, Explore More, resonated with audiences,
and on the day of the launch, the video reached an impressive 7 million views, showcasing the power of creativity in engaging and inspiring exploration.
Lastly, with the Matebook X, marketed to loyal creative Huawei users — we’ve decided to draw inspiration from the Surrealist Movement. We present MateBook X as a stunning ‘artefact’ where design, performance, and seamless connectivity unlock a world of limitless possibilities and boundless imagination.