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My role in Whoscall 2024/2025 Brand Refresh Project is as follows: -
Creative Direction: Set the vision for the rebrand, balancing modern accessibility with long-standing credibility.
Brand Strategy: Defined positioning pillars around trust, clarity, and connection, ensuring consistency across markets.
Visual Identity System: Oversaw development of a refreshed logo, typography, and color system optimized for both digital and mobile-first use.
Design Language: Introduced a modular system of iconography, illustration, and UI design to unify the user experience.
Campaign Rollout: Directed launch communications and brand film to articulate the new narrative.